Tuesday 7 January 2014

V Magazine: Brit Pop's New Faces

Text Joseph 'JP' Patterson

A fast-moving stream of pleasing-to-the-ear (and soul) pop music began surfacing in the British Isles in 2013—and we’re not talking bubblegum pop, either. We’re talking about the kind of melodic, R&B-tinged music that owns the blogosphere and airwaves upon the arrival of every release; the kind of pop that marries electronic dance music with the more subversive, to the joy of partygoers who love a good sing-a-long between shuffles.

Notably, most of the genre’s newest creatives are young, black, and unafraid to stand outside of the "urban" box. And trust: your favorite rapper is probably searching for that hot pop hook to put on their next record right this second and UOENO.

UK dance beatsmiths Rudimental, Chase & Status, Duke Dumont, and Gorgon City have been known to use these fresh-faced crooners as their musical muses, for tunes which have gone on to top the charts, and amass millions of SoundCloud and YouTube plays. One collab even received a Grammy Award nomination recently: Duke Dumont’s single, Need U (100%), feat. A*M*E and MNEK is up for Best Dance Recording at the 2014 ceremony. So Join VMAN.COM as we welcome some of the new kids on Britpop’s block in 2014...

Read the rest over at V Magazine: H E R E