Is NOISE The Way Forward For Bassline?

Bassline as we know it has come a very long way since the old skool Niche days, but it seems a lot of the music has now become NOISE, which is what I am calling it now. Compare the tune above the the track below and tell me I'm not right in saying that. Personally I think it has changed for the better, I prefer the grimier type of Bassline anyway, but many people mostly the ladies that listened to 'NICHE' have now become fans of Funky in the Midlands and Up North because they can't take the noise and MC'ing over Bassline but the true fans of the sound still remain and you can see that at many many Bassline events today. What do you think though?